We integrated Scotch-Brite Microfiber to an every-day-item for young people: a t-shirt, thus taking Scotch-Brite to a whole new level of relevance and visibility amongst youngsters.

-Our first batch of garment production (a limited edition of one thousand pieces) implemented on 3M stores, sold out in 2 weeks.

-Microfiber Cloth sales increased in every speciality store.

-We brought Scotch-Brite closer to a younger audience, making it visible and relevant amongst them.