Cannes Lions

HAIR - OUTDOOR GIF CAMPAIGN

DISCOVERY ITALIA, Milan / DISCOVERY CHANNEL / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

For the launch of a new Talent show on italian FTA tv channel Real Time, Hair-sfida all'ultimo taglio- the first outdoor GIF campaign was installed in Milan's metro stations. The GIF were based on sarcastic judgments about the citizen hairstyle.

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