Cannes Lions

THE COMMISSIONING

MJZ, Los Angeles / XBOX / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film
1 of 0 items

Overview

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OVERVIEW

Description

Microsoft’s "Halo" franchise has a rich history of live action trailers and commercials. At the E3 video game convention, Microsoft unveiled a new trailer to introduce the UNSC Infinity and its military personnel--the basis of "Halo 4's" multiplayer campaign--and to lead the audience into the heroics of series’ protagonist, Master Chief.

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