Cannes Lions
BETC, London / COCA-COLA / 2023
Overview
Entries
Credits
Background
For the global launch of Coke Studios, Coca Cola’s new music platform, we reimagined Queen’s iconic hit,»It’s a kind of magic», and introduced the world to the studio’s first 7 artists along the way.
Execution
In this film, we created a sweeping, star-studded rendition of a song that has been synonymous with magic for over thirty years: Queen’s classic “A Kind of Magic”.
The track is more than just a simple cover, however, as 7 newly signed Coke Studio Artists from around the world contribute their own unique flavor to create a truly international song. The featured artists include Ari Lennox from the USA, Ekin Beril from Turkey, Griff from the UK, Mariah Angeliq from Puerto Rico, Tems from Nigeria, Tesher from India, and Tri.Be from South Korea.
The track was mixed and arranged by Stelios Phili, the Cypriot-American songwriter and record producer based in New York, (whose list of credits includes A$AP
Ferg, Young Thug, Elton John, SZA and more) and features Brian May’s guitar solo and Freddie Mercury’s original vocals.
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