Spikes Asia
HS AD, Seoul / LG / 2017
Overview
Entries
Credits
Background
A refrigerator combined with ice and water dispenser launched. With consumers' doubts about the need for this product, it is necessary to form a consumer consensus about its benefits.
Execution
We proceeded on the campaign during two seasons; summer and winter. We spread out the campaign through online campaign. The more video views increased, the more middle school soccer team can receive the LG refrigerator. So people can cheer the middle school soccer team through participating on the online campaign.
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