Quechua, the mountain sports brand, wanted to launch their new tent models and increase their relevance with the young mountain lovers community. Meanwhile, we heard about the launch of the Facebook feature timeline.

So we decided to create the first ever Facebook flipbook on timeline. Users had to literally climb the page to discover the Quechua's film. Facebook activity grew by 45% and on social media alone the operation generated more than a million interactions with absolutely no media budget.