Cannes Lions
DEEPBLUE NETWORKS, Hamburg / DEEPBLUE NETWORKS / 2015
Overview
Entries
Credits
Execution
The idea: We brought the Creative House to life – by illustrating the eight letters of ‘D E E P B L U E’ in a modern and distinctive way, inspired by the architecture of our company building. Then we put tiny characters in every letter, which all are based on real deepblue employees. This way each letter represents a department like copywriting, development or interaction design and tells fun stories of our everyday work. The letters were published as GIF-animations along with creative and appealing job descriptions on the agency’s Facebook profile and on the microsite http://thecreativehouse.db-n.com/
Outcome
WIRED, Fast Company, Fubiz, Behance and many more: The Creative House went viral and got feature in blogs and magazines all over the world. deepblue raised a lot of awareness, not only as a promising employer but also as a top address for creative work.
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