We shifted the platform entirely online, and created a new mode of storytelling, one that was broad enough to tell the full story of the modern creative landscape, as well as the ever-expanding lens of the Intel brand. We started to ask broader questions, exploring creativity in new areas such as wearable tech. We highlighted the expanding portfolio of Intel technology and how it affects artists and began teaching our audience how to use digital tools. As Intel expanded its business reach into new devices and technologies we expanded the storytelling lens to communicate the story of technological innovation.

Globally we've seen a significant increase in viewership and audience numbers (video content in 2013 garnered over 117 million views). In the past year The Creators Project YouTube channel subscriptions increased 300K and our Facebook audience grew by 125K fans indicating the increased popularity of the program via the platforms that our target demo is most active on. The Project garnered over 3.5K press mentions; was named various times in AdAge's top YouTube channels and saw a major lift overall impressions (410MM impressions in 2013).