Cannes Lions
DRAFTFCB NEW ZEALAND, Auckland / SKY TV / 2011
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"The Crowd Goes Wild" is an irreverant half-hour TV magazine show about the day's sport from around the world.In late 2010, Prime decided to move the show from its regular time of 7pm to 10.30pm. This late time slot provided the platform for the creative idea - sports stories before bedtime.
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