Cannes Lions
DDB NEW ZEALAND, Auckland / LION / 2018
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In this spot we follow two mates, as one teaches the other to dance after work each day. when they start they’re an awkward mess. But they stick at it, practicing their moves and discussing tactics during the day at work. Even their mates get in on the action, staying after work to sip on a beer and offer them advice with the expertise that guys like to assume they have on every subject. Getting good at dancing has become their group project, and they approach it with the same laconic attitude we’d usually see guys training for a sport.
The whole time we’re left guessing as to what they’re training for, until we finally see our main character, Simon on his wedding day, as he surprises his new wife Tammy with a perfect dance routine while his mates look proudly on.
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