In Mexico, TV spots are not allowed to show people drinking or even touching alcoholic drinks. We wanted to generate an entertaining experience that would connect to audiences through football (UEFA Champions League sponsorship) maintaining the brand's essence, bringing the european appeal of the brand to a latinamerican audience.

We sent a gorgeously stunning beautiful blonde woman to a Mexican bar, 48 hours prior to the game, who invited the first man she saw drinking Heineken, to fly from Mexico to England with her, in order to see the Final Match live at the Wembley Stadium, with all expenses covered. Just like that.

But it was not as simple as you would imagine. This man would have to show his inventiveness as a true Man of the World, and be up to the task. He had to make “THE DECISION” in an instant, and go get his passport right away, because the plane was waiting. The man who said yes and could make it in time to the airport won. The video ends with our guy and the gorgeous woman at the stadium.

Moments before the game started, we uploaded the video on YouTube, making it very relevant for the consumer, because it proved that the video was happening in real time. Many twitter celebrities posted it on their accounts, helping us to share it with a lot of people. Also, many blogs and sites promoted it by free, generating €300,000 in free publicity. In only a few days we received a lot of comments in our channel with a very good response, creating more brand-lovers. Nowadays the video is still in the channel and people are still sharing it and talking about it, reaching more than 3.1 million views.