Cannes Lions
LA CHOSE, Paris / JARDILAND / 2016
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When you live in Paris and when you want to have a big and beautiful christmas tree at home, it’s really difficult to carry it yourself from the store to your place.
Streets and public transportations are overcrowded, you might not have an elevator, the building’s housekeeper won’t let you go through the entrance because of the pine needles… and at the end of your journey, kids will be complaining about the uglyness of the tree. That’s why Jardiland has launched a free delivery service for people living in Paris.
The print ad was published in the first newspaper in Paris, « Le parisien ».
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