‘The Devil’s chair’ is an animated TVC for NZI Insurance that plays on the simple insight that you can control many things in business, but plain old bad luck isn’t one of them. It tells the epic story of ‘bad’ in the form of a simple, yet slightly demonic office chair that inadvertently gets passed from business to business causing absolute havoc. The campaign ends with the line, "Bad’s not going anywhere. Neither are we.

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