We knew that Green Day fans are a young and mobile target group that likes to be activated and receive exclusive benefits.

The campaign was presented on numerous TownFences and further TownWall formats in nine different German cities like Berlin, Hamburg, Cologne or Munich. The burning radio created high awareness and led people to interact with the poster.

Being in front of the poster the passersby downloaded the CEE app first, then scanned the burning radio and got automatically connected to the online competition. With a slot machine and three identical items participants had the chance to win either a trip to a Green Day concert and a meet&greet, an electronic guitar or an exclusive Green Day Boom Box with a discography on tape. Additionally, all participants that entered an email address got an EMP discount coupon, a Green Day song as a free download and had automatically the chance to win a signed Green Day fan package.

See the Radio in the Film? Scan it with CEE-App!

The campaign garnered over 5,000 scans and 7,000 page views in 2 weeks, across 172 cities in Germany.