The main point of Korean Air's campaign, 'A Country Only We Have', is that it is the world's first custom made TV commercial using by smartphone.

The campaign was for everyone, so we created a mobile app so that anyone can easily make a TV commercial with a smartphone. People took a photograph with their smartphone, and wrote three lines of ad copy. After that, people could upload it with the mobile app. Then, it automatically changed into a TVCF and was sent to a micro-site where everyone could watch it. Among the TVCFs uploaded on the micro-site, we picked some of the best ones and exposed them in a TV broadcast advertisement. As a result, the number of micro-site tops 4.4 million, and the number of uploaded commercials surpasses 3,280,000. Also, the number of social network shares reaches 4,921,500, and there was a more than 36% increase in Korean Air domestic flights.

The world's first custom made TV commercial using by smartphone!

The campaign was for everyone, so we created a mobile app that anyone can make easily a TV commercial with a smartphone. People took a photograph with their smartphone, and wrote three lines of ad copy. After that, people could upload it with the mobile app. Then, it automatically changed into a TVCF and sent it to a micro-site where everyone could watch it. Among the TVCFs uploaded on the micro-site, we picked some of the best ones and exposed them in TV broadcast advertisement. Through TVC, radio, Print, On-line commercials, we made people encounter easily with the campaign and brought people to participate.

As a result, the number of microsite tops 4.4 million, and the number of uploaded commercials surpasses 3,280,000. Also, the number of social network shares reaches 4,921,500, and more than 36% increase in Korean Air domestic flights.