Cannes Lions
SRA. RUSHMORE, Madrid / CORTE INGLES / 2017
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Description
"The Drill" is a story featuring a father and son who adore each other, but have a very peculiar way of telling each other, or rather, not telling each other. Sometimes, many men find it difficult to express their feelings openly, whether it's "I love you", "I like spending time with you" or "I need to see you". In the middle of this loving relationship is a drill. Yes, an object as basic as a drill becomes an emotional axis, one that allows the protagonists to maintain that special relationship they have.
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