Cannes Lions
DDB BRASIL, Sao Paulo / EASY TAXI / 2016
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Description
In Brazil, the Easy Taxi app launched a new way of ordering taxis. In this campaign, we reaffirm the product’s main attribute: instead of waiting for the taxi outside, people request them through the app. The campaign’s idea is to establish this new habit by telling the audience that Easy Taxi is the easiest way to get around.
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