Pitch your business idea in the elevators of Courtyard by Marriott hotels in India, in the time it takes to reach the top floor. Ideas are judged by India's top business gurus, with the winner walking away with funding towards the idea.

39,000 recruitment video views. 33,000 social impressions. Over 1,400 submissions. 25,000 pitch video views. 1,500 pitch predictions.

More importantly: millions of new fans of the brand. And success that means the idea now will roll out globally, starting with China, Japan and Australia.