Cannes Lions
HS AD, Seoul / KOREAN AIR / 2011
Overview
Entries
Credits
Description
Extraordinary airline flown for extraordinary peopleA larger-than-life businessman wandering through the skyscraper jungle of New York’s Manhattan,a beautiful woman cooling down as she rests on the Iguazu Falls of Brazil,a man guiding a caravan through the desert by the Egyptian pyramids,a couple whispering their love on top of the rainbow fountains of the Banpo Bridge in Seoul,in-flight meal enjoyed atop a plane sailing through the sky,flight attendants striding confidently down the runway as if on a catwalk.Korean Air ad has expressed men and women with the refined qualities and confidence to stand at the center of the world in a sensible and extraordinary manner to allow customers to picture a life on a whole new scale. A life in which endless comfort and infinite possibilities become reality.
Similar Campaigns
12 items