FIRST CHALLENGE: THIS BROCHURE IS MEANT FOR A VARIETY OF SECTORS SUCH AS HIGH-LEVEL POLITICIANS, BUSINESS PEOPLE, AND FINANCIAL INSTITUTIONS. EACH SECTOR HAS ITS OWN PRIORITIES AND VIEWS ON THE MANY CHALLENGES FACING POORER COUNTRIES AND WILL HAVE A DIFFERENT LEVEL OF FAMILIARITY WITH THE ENABLIS ORGANIZATION. FOR SOME IT WILL BE A FIRST-TIME ENCOUNTER, WHILE FOR OTHERS IT WILL BE THE LAST NUDGE TOWARD INVOLVEMENT AND MEMBERSHIP.

SECOND CHALLENGE: IN A WORLD WITH SO MANY GOOD CAUSES AND TRAGEDIES, ENABLIS WANTS TO SHINE IN A BOLD, MODERN AND POSITIVE WAY, HOPING TO PERSUADE SUCCESSFUL ENTREPRENEURS TO GIVE BACK TO THEIR COMMUNITY.

THIRD CHALLENGE: DUE TO LIMITED FINANCIAL RESOURCES, THE BROCHURE MUST HAVE A LONG, USEFUL LIFE AND STAY PERTINENT OVER TIME.

WE WANTED TO CREATE A TONE THAT EVOKES PRIDE AND CONFIDENCE, NOT SORROW BUT OPTIMISM, AND TO HIGHLIGHT THE WORK OF ENABLIS AT THE LOCAL LEVEL. WE USED FULL-PAGE TEXTURED PORTRAITS AND QUOTES IN BOLD GRAPHICS, ALL IN A SATURATED COLOR PALETTE. TITLES AND GRAPHIC DEVICES WERE INSPIRED BY TRIBAL MARKINGS AND ICONS. WE ALSO WANTED TO CLEARLY ESTABLISH HOW A RELATIVELY SMALL INVESTMENT TO SUPPORT A NEW ENTREPRENEUR COULD BE BENEFICIAL NOT ONLY TO THE PERSON’S IMMEDIATE FAMILY BUT ALSO TO THE SURROUNDING COMMUNITY BY CREATING JOBS. WE NAMED THIS EFFECT “THE ENABLIS EFFECT” ALLUDING TO A RIPPLE EFFECT. THEREFORE, THE GRAPHICS PRESENTED IMPORTANT DATA AND KEY CONCEPTS IN A MANNER THAT SIMULATED A FLOW OF RIPPLES AND WAVES.

JUST RELEASED