This is the story of a young man who dies in a hospital. But he doesn't die alone: Because he was no organ donor, his death means the death sentence for 7 more people – the ones his organs could have saved if he had been a donor. The film is based on a little known but very important fact: that ONE single person's organs when donated can save up to SEVEN people.

Our film shows in a compeling way a little known fact: a single donor’s organs can save up to 7 lives. The way we got that powerful message across was the key to grab people’s attention and get them to become organ donors. And thanks to that, we were able to reach the masses and yet have people respond in a personal level by downloading their organ donation card.

In the first 3 months, the traffic in our website increased 120% and the total number of organ donation cards doubled, comparing to the same period in the previous year.