Dentyne Ice is the ally of fresh breath and is always inviting people to flaunt with confidence anything they want to say.

That's why Dentyne became an advocate of the "Puñeta" word and invited people to scream it loud during a big screen broadcast of the final games at downtown San Juan to measure the chant with a device we called "The Ñetalyzer".

During a big screening of the game in San Juan, we told more that 10,000 Puerto Ricans to shout it out loud to encourage their team.

METRO, one of Puerto Ricos top newspaper was going to broadcast live the big gathering through their Facebook page . Dentyne saw this as an opportunity to implement the Ñetalyzer

The rig consisted of a Rode microphone attached to Tascam recorder, this passed through a computer with a software that only recognize the Puñeta word or chants. At the end, our banner on Metro's live stream reacted as a sound visualizer using Dentyne's gum pellets.

In just 3 hours

1.8 million people reached

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