To change the subject on the media and to prove that our love for Flamengo is timeless we created an eternal jersey with a viral video on web. Created with the most durable elements, this jersey was quickly taken as proof of our love from the fans and the media. The response was immediate and the day adidas started the new contract was one talking about us. The jersey is now in the museum of Flamengo with our logo for eternity.

Hundreds of fans started to share our video to brag about it in social media. It had more than 800,000 views organicly in just 1 week in youtube. Even loosing the sponsorship we kept our relationship with the Flamengo fan base.