In 2012, while their stadium was being renovated for the World Cup, Cruzeiro soccer club played their home matches at small arenas hundreds of kilometers from their city.

In the Brazilian Championship, they ended up in 9th place. In 2013, the club came home. The return earned huge support from their fan base, which had the tournament’s highest audience average. With a legion of fans playing along with them, Cruzeiro reached the top.

But how could the club’s official sponsor be the first brand to immortalize this moment with the fans? We gave the trophy to the people. During Cruzeiros last match of the year, the fans could also raise the championship trophy.

After getting their own captain armbands, 60,000 fans took the victory lap carrying the trophy protected in a bubble ball, like their idols did.

Broadcast live via television, sports programs and internet portals, the initiative left the confines of the stadium, winning over the entire country.

The media team transformed the title’s utmost symbol into media. And by that, raised attention from all TV broadcasts, social networks, sport’s sites and blogs. When everyone in Brazil was looking to Cruzeiro’s Championship party. They were looking at Olympikus.

Broadcast live via television, sports programs and internet portals, the initiative left the confines of the stadium, winning over the entire country. Our hashtag and seeding video received hundreds of thousands of shares and retweets. Photos of this moment were already being shared before fans left the stadium. Even by some of the team’s most famous fans. In all, 25 million people were impacted by the initiative, which generated over 2 million dollars in free media. And all with an investment of less than 8,000 dollars.