To highlight the high alcohol content of the Partisan Vodka, we created an iconic bottle shape that has the form of a bottle after several strong drinks: doubled.

In an intricate and complex process, a limited number of blown glass ‘double bottles’ have been produced and provided with a high-quality label. The execution of the design supports the ‘doubling’ effect graphically and typographically. The design supports the idea not only by doubling the layout but also reinterprets the ‘doubling’ effect by creating a design language that plays with transparencies, overlaying typography and hatching patterns.

Spreading the design on social media and design blogs lead to a stronger demand of the customers for the product. By providing selected bars with the limited edition bottles the number of bars that permanently offer Partisan Vodka increased by 20 percent.