Spikes Asia

The Facebook Museum

Y&R PHILIPPINES, Manila / ROCK ED PHILIPPINES / 2016

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Case Film

Overview

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Credits

Overview

Background

Dictator Ferdinand Marcos ruled the Philippines with savagery for 21 years. But without a museum to make Filipinos remember that brutal time, it was in danger of being forgotten, and happening again. Especially with Marcos' unremorseful son running for Vice-President of the country--and leading in the polls.

Execution

The materials were posted from 13 to 28 April, in the run-up to the national elections. Fueling much conversation on it, they got impressive scores not only on engagement, but also on reach.

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