Spikes Asia
Y&R PHILIPPINES, Manila / ROCK ED PHILIPPINES / 2016
Overview
Entries
Credits
Background
Dictator Ferdinand Marcos ruled the Philippines with savagery for 21 years. But without a museum to make Filipinos remember that brutal time, it was in danger of being forgotten, and happening again. Especially with Marcos' unremorseful son running for Vice-President of the country--and leading in the polls.
Execution
The materials were posted from 13 to 28 April, in the run-up to the national elections. Fueling much conversation on it, they got impressive scores not only on engagement, but also on reach.
Similar Campaigns
9 items