Cannes Lions

Facebook Memories

Y&R PHILIPPINES, Manila / ROCK ED PHILIPPINES / 2017

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

The Philippines being the Facebook capital in the world, the group used ‘Memories’ to bring history to the news feeds of millennials.

Execution

The effort was run about a month before elections. After this campaign, other NGOs followed.

Outcome

The idea helped fuel a movement on social and the streets.

The idea’s reach was 1,305% more than the usual Rock Ed post.

The engagement was 200% more than the average industry rate.

The effort reached 649,400 millennials, enough to defeat Marcos’ son who lost by 263,473 votes.

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