With the launch of Audi Sport and the opening of 17 new showrooms, Audi Italia was in search of new personnel. But a brand with such a strong attitude couldn’t hire just anyone. That’s why we devised a job interview that really put the candidates’ character to the test. Out of all the applicants for a job at Audi Sport, three were invited for an interview with Audi Italia director Fabrizio Longo. But rather than sitting in front of a desk, they found themselves being driven at top speed in an Audi R8, having to answer the questions put to them by their interviewer.

A video in which we demonstrate the attitude of Audi Sport with the help of the people who want to work for this new brand. A job interview that breaks the mould, in which you have to show you really do meet the expectations of a brand like this.

The video is the most popular on the Audi Italia Facebook page, with over 2,500,000 views and 15,000 shares. Plus, applications for interviews to work for Audi Sport rose 128% and searches for the brand 200%.