Audi recently launched Audi Sport, a division dedicated to the brand’s top performing sports cars, like the R8 and the RS range.

At the same time, it opened 17 dedicated showrooms across Italy to offer customers an even more intense and exclusive experience and is looking to hire staff.

Our objective was to create awareness for the new brand with a viral video.

With the launch of Audi Sport and the opening of 17 new showrooms, Audi Italia was in search of new personnel. But a brand with such a strong attitude couldn’t hire just anyone. That’s why we devised a job interview that really put the candidates’ character to the test. Out of all the applicants for a job at Audi Sport, three were invited for an interview with Audi Italia director Fabrizio Longo. But rather than sitting in front of a desk, they found themselves being driven at top speed in an Audi R8, having to answer the questions put to them by their interviewer.

A video in which we demonstrate the attitude of Audi Sport with the help of the people who want to work for this new brand. A job interview that breaks the mould, in which you have to show you really do meet the expectations of a brand like this.