Cannes Lions
THJNK, Hamburg / AUDI / 2017
Overview
Entries
Credits
Description
The idea was to make the Audi lunar quattro an actual team member
of the crew of the Alien:Covenant space ship. And give it a role in the film.
Together with the script writers we defined a true purpose for the Audi lunar
quattro: once the Covenant space ship lands on the new planet, the rover
scans the outter surrounding to identify possible dangers for humanity.
Execution
Together with the script writers we made the Audi lunar quattro a team
member of the covenant crew. Together with his team, he fought, feared
and supported them with his technology. It was on set in New Zealand for
5 days and even made its way across the red carpet during the world
premiere in London.
Outcome
The Alien:Covenant trailers with the Audi lunar quattro have generated
more than 30 million views. The global hype around the film gave the
Mission to the Moon and our rover new attention. Star director Sir Ridley
Scott praised the lunar rover for its technical finesse – and even compared
it to its robot colleagues from Hollywood.
Similar Campaigns
12 items