Cannes Lions

Mission to the Moon

THJNK, Hamburg / AUDI / 2017

Case Film
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Case Film

Overview

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Credits

Overview

Description

The idea was to make the Audi lunar quattro an actual team member

of the crew of the Alien:Covenant space ship. And give it a role in the film.

Together with the script writers we defined a true purpose for the Audi lunar

quattro: once the Covenant space ship lands on the new planet, the rover

scans the outter surrounding to identify possible dangers for humanity.

Execution

Together with the script writers we made the Audi lunar quattro a team

member of the covenant crew. Together with his team, he fought, feared

and supported them with his technology. It was on set in New Zealand for

5 days and even made its way across the red carpet during the world

premiere in London.

Outcome

The Alien:Covenant trailers with the Audi lunar quattro have generated

more than 30 million views. The global hype around the film gave the

Mission to the Moon and our rover new attention. Star director Sir Ridley

Scott praised the lunar rover for its technical finesse – and even compared

it to its robot colleagues from Hollywood.

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