Three British guys sent on an 18 day adventure, tackling some of Europe's most extreme smelly challenges. Febreze had to keep the car fresh throughout the journey. Unexpected passengers were invited into the car along the way to judge the freshness of the air. If the judges smelled nothing but a fresh scent, the drivers were awarded, but if they smelled any lingering odours, the drivers had to face a smelly detour. Viewers could experience and follow the journey online in real time, whilst communicating with the drivers.

The Febreze Roadtrip succeeded in creating conversation and participation. Entertaining content was generated while the product was put to the ultimate test.

Views:

Total number of views (incl. YT ads) has exceeded 3.8MM.

Impressions:

Overall impressions is 632MM (84%earned)