Working with prominent newspapers, we dug into past archives for HK and LANDMARK’s milestones. These became newspapers’ cover stories for modern HK. Composed with authenticity and 1970s style, the layout of Chinese characters were read from right to left!

The unprecedented collaboration with media owners enabled 'print' to innovate. Editors even broke the rule for the use of their papers’ old headers to truly create the newspapers that travelled through time.

For the first time, a luxury brand’s print ad fully took over newspapers’ front page news with its brand stories and heritage that meaningfully evoked pride for its shoppers.

In Oct 2013, LANDMARK brought back fond memories and the stories travelled far beyond the print readership (573,000 copies distributed).

"The paper encapsulated the key milestones and memories of our society, provoking nostalgia." - Investment Commentator.

"The news is actually not as engaging as the Ad…" –Commentator from Commercial Radio.

"It demonstrates that with good expertise, mutual trust and creative mind, HK’s print advertising is still blossoming" - Chairman of The Newspaper Society of Hong Kong.

More than advertising, LANDMARK connected modern HK to that of earlier generations and created a sense of connection to its property, heritage and community.