Cannes Lions

The First of It's Kind

FRIEND, London / MASERATI / 2021

Film

Overview

Entries

Credits

Overview

Execution

Directing duo Zhang+Knight’s has released a debut commercial for Maserati, challenging the luxury automotive market with an original and uncompromising aesthetic. The filmmakers flirt with a future magic that takes the viewer on a silky-smooth journey of precision, opulence and creative ingenuity.

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