To convince the customers that a sandal can call as much attention as a dress or shirt, we decided to show this in practice, right after the purchase, via flattery.

The project is still in effect, but the majority of the stores have already asked to renew their stock, which in years past took twice as long as this year. In any case, the result that really deserves mention is an 1800% increase in the self-esteem of our customers.