Spikes Asia
DENTSU INC., Tokyo / TOYOTA GAZOO RACING / 2021
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This is the launch movie of Toyota's GR YARIS, which challenges us to visualize the supreme power.
GR YARIS is a sports car born from the world's toughest race. We defined that the essence of a car is not the shape of the car itself, but all the phenomena generated by the car's driving, such as the sound, ruts, and dirt smoke. By filming the driving by a professional driver without using any CG, we were able to depict the beauty of the phenomena that occur during driving.
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