This year, GR finally achieved 8 titles in the top category of world motorsports after six years since its brand's inception.

As proof of its quality, we collaborated with top drivers to create an unprecedented immersive brand film.

In this film, we captured the extreme movements of cars competing in various events such as the WRC, Dakar Rally, and 24 Hours of Le Mans. We decided to film it in super slow motion from an extremely close distance, akin to capturing the movements of wild animals.

True motorsports fans have been hungry for an opportunity to experience the power of analog, realistic cars, rather than cars processed by computer graphics and digital technology, as technology, such as automated driving, continues to advance. The challenge was to respond to this global fan insight with the power of film.

The goal was to create nuanced music that would inspire the spirit of the earth to inspire the vehicles to fight through harsh scenes in the desert, dirt, and rain.

As a result, the documentary garnered 60 million views in just one week after its release, and car enthusiasts around the world were captivated by the moments of reality it conveyed.