Advertising campaign consisted of two parts – teaser and pleaser. First part: editors and opinion makers wrote information in diaries about a strange comet, which was moving towards earth. This information was based on a diary of unknown scientist. Gossips and discussions started in Russian internet and mass media published some articles about it. Second step: photo collages and cartoons were spread around. Banners and website intrigued people, with 110,000 visitors, around 5000 discussions. Third part – website like a spaceship brought a pumpkin, which was inside the comet to the earth and Miller brought Halloween to each town in Russia with this pumpkin. Around 200,000 visitors.