Cannes Lions

The Frooti Life

SPECIALGUEST, New York / PARLE-AGRO / 2016

Film
Film

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Description

Shah Rukh Kahn appears in a mysterious, massive empty space. He is presented with a single door forward. He opens it to find a hyper-mundane environment with characters dressed in grey who tell him to “follow the boy with the goat”. He closes the door to then see the boy with the goat, who hands him a small vial labelled “The Frooti LIfe”. He tries every way he can think of to open the door, kicking it, running into it, licking the doorknob, all to no avail. Finally he drinks the vial and explodes into a release of colorful powder. He reappears in a massively colorful Frooti world where he chases a young boy to find his bottle of Frooti. Once he gets his fill, he leads the entire world in a classic Bollywood dance of joy and celebration. This is what the Frooti life is all about.

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