In the race to unveil the next big thing, we often hear about technology and innovations long before they become reality. But when we look too far ahead, we often overlook the emerging technologies that will change our lives in the near term -- and that, therefore, deserve an investor’s attention.

The Future According to Now brings a fresh point of view to the innovation conversation by exploring the groundbreaking technologies that are poised to change our lives in the next few years, and those that investors should consider. Our focus on near-term innovations provided a framework to demonstrate Fidelity Investments’ subject matter expertise and smart investor insights within incredibly compelling stories.

Highlighted episode:

Charge Ahead: Battery-operated cars and homes are not far off. Scientists are already imagining how a new type of battery will change the world. We explore the potential and the challenges scientists face in creating it.

The Future According to Now was the first-ever branded podcast created by a publisher studio. More so than any other medium, podcasts are very much an “opt-in” experience. Podcast listeners have high expectations and can skip over anything they don’t like, so it was critical to our partnership that we captivate listeners right away, and keep their attention throughout each 10-15 minute episode. We were able to balance our ambitious storytelling goals, with smart, intentional brand moments that made a clear, authentic connection to “why Fidelity.”