Young people, our target, never think about the consequences in their future. That's why to persuade them to buy "Gym at Home", the collectable guide from EL TIEMPO, we need to make them feel what their future might be without exercising. And the best way to make them feel that was to catch their attention in a direct way.

We visited with The Game of Time 3 of the most important malls in Bogota, over 215 people wanted to participate in the experiment and over 150,000 saw it and understood the benefits of "Gym at Home".

EL TIEMPO increased their sales over 108% the first month it was published.

"Gym at Home" became the most sold collectable guide by EL TIEMPO so far.