On the International Women's Day, El Tiempo, published an open invitation to all the female journalists around the country: To choose a sexist headline from any media and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them for headlines written with their own words using the #WomenRewriteWomen

A few weeks later, we created a special edition of our newspaper dedicated entirely to women and also turned these new headlines into print ads.

The execution took place in printed and online media, where we invited all the female journalist of the country to choose a sexist headline and rewrite it from their own point of view using the #womenrewritewomen or sending it by email.

For a couple of weeks, the initiative was fed by many posts, online invitations from popular female journalists, women influencers and also actresses that not only invited other women to join the campaign but also wrote new headlines.

Then, we created a special edition with all of the rewritten headlines and 6 articles from the most influential journalist of the country and published it on our online and printed newspaper in order to distribute it all around the country.

With just a hashtag and an email address we got more than 200.4 million impressions, 17.6 million readers of the special edition, reached 15.9 million people, rewrote more than 600 headlines and even got media coverage from 13 countries that praised the initiative.

After the campaign was finished a group of journalists started a petition to launch it again.