“ With great power comes great responsibility. “

For Thai people, a glue is a common product for many common household repairs and Weber Super Glue works as a HERO. The hero who always helps you fix any kind of problem you are facing with.

The superpower of his fingers creates a brand recognition to notice people that Weber Super Glue has become to be "YOUR NEW HERO" in the house.

So, we communicate the story by using the combination of the Super Hero style with the Thai joke.

The product represents the potential through of the powerful finger to communicate the product’s benefit Moreover, we select some famous movie scenes to get the attention of people.