Every year tons of trash are left behind at music festivals’ campgrounds. Knowing how extremely resistant Glad ForceFlex trash bags are, we created The Glad Tent. The first tent that’s a trash bag and the first trash bag that’s also a tent.

The Glad Tent is a tent that is so resistant that fans could use while camping for a few days in Music Festivals and can later transform them into trash bags to dispose of their litter.

Finally the brand had a way to apply the “Reuse” principle to their own product in a way that would be relevant and interesting to consumers. With this idea, not only would Glad live up to their brand DNA, but it would establish a meaningful relationship with a target that, otherwise would not even think about the brand, much less feel a connection to it.

The Glad Tent is a breakthrough product that caused awe and excitement among consumers and elevated Glad perceptions from simple trash bag to an innovative and relatable brand.

As a result, we made the camping experience a greener one by helping fans leave the campsite as they found it: clean.