Cannes Lions
ALMAPBBDO, Sao Paulo / MAN LATIN AMERICA / 2014
Overview
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Credits
Execution
A phosphorescent cargo cover developed to promote the Volkswagen Trucks tracking system. Using the truck itself as our media, we created a glowing cargo cover to reach our target: truck drivers and shipping companies. Trucks travelled at night on the main roads of São Paulo in order to deliver not cargo, but a bright and clear message: with Volksnet, your cargo never disappears.
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