Cannes Lions
OLIVER VOSS, Hamburg / ALDI / 2017
Overview
Entries
Credits
Description
To show how to live well despite financial shortage the commercial takes place on Mount Olympus where Zeus and his gods really whoop it up at a debaucherous party. As a result of their fancy lifestyle financial problems arise and the gods realise they have to shop smarter. And that is when ALDI comes into play …
Execution
The cast for the main character, Zeus himself, is not as you expect a huge, round old father figure but instead a mid-aged and rather thin and unconventional anti-hero. As a juxtaposition he has a modern times accountant at his side. The cast gives the film a new and surprising view of the inner circle of Mount Olympus.
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