We created an original branded experience-based entertainment content, called the Graffiti Aquarium, which makes hand-drawn images into real-life experiences. We selected the Sumida aquarium which opened last spring in the Tokyo Sky Tree Town, one of the hottest sightseeing spots in the metropolitan area, as the event site to let targets experience the Graffiti Aquarium.

1: Over 5,000 children and parents experienced this workshop in 10 days - every time fully booked.

2: Over 100,000 people visited the Sumida Aquarium in these 10 days.

3: Various kinds of mass and social media picked the Graffiti Aquarium up on news. As a consequence, the two clients earned approximately 12,875,000 YEN ($160,000) equivalent PR effect without spending media costs.

4: 98% of participants were highly satisfied with this content, based on questionnaires taken right after their participation.

5: All FriXion Colors in the souvenir store at Sumida Aquarium were sold out.