We open with the image of a humble man, with a common face. He speaks like a man from the Brazilian countryside, with a strong accent and a lot of mistakes.

Man: Life here is damn hard. Know what I mean? We had a TV with those old valves...Jesus! We couldn’t see the shows straight! My dream was to have one a those huge TV’s, modern...LCD, that’s it.

So I saved me a bit of money…and when I had a big pot. I went to the store and I got it. The guy there said it would arrive on a Saturday. Lord almighty! So I gathered the wife and kids and we waited. After a while we hear the truck comin' and we really celebrated in our house. When the guy entered with that huge box, god.. …my son’s eyes almost popped out of their sockets. And the wife too. Then the guy attached it to the wall, connected the wires. Man, when we turned on that TV... they was showin' a commercial from Insinuante with a TV just like ours. But a lot, I mean, a LOT cheaper. The same model, looked like a twin. Boy... I almost had a fit.Subtitle: IT’S NOT ENOUGH TO BE REMEMBERED. YOU HAVE TO BE WELL REMEMBERED. INSINUANTE. 14 TIMES WINNER IN TOP OF MIND.

Man: You know what’s worse? The worst thing is my wife saying all the time: Venâncio I told you, you should have bought it in Insinuante!!I'll never, ever forget this.