SOCIAL TAPE CUTTING CEREMONY -Ribbon made with people's happiness is generated on the website and then it is printed out to be used in the real tape cutting ceremony. Participant type their own enjoyable moments on the website. The ribbon is then generated with comments online. Happiness spreads all over the web and will be celebrated as it receives 'likes' via website or Facebook. On the opening day, one participant was chosen to be invited to the ceremony to have the honour to cut the tape as a delegate of the locals. Happiness is gathered to celebrate the opening.

256,000 people in Taiwan and 64,000 people in Korea have participated. The flagship store in Korea has sold 1,200,000,000 Korean won just on the opening day. Thousands of people have lined-up for opening day.