Cannes Lions
WERBEWELT INTERACTIVE, Ludwigsburg / HUGO BOSS / 2006
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HUGO BOSS is presenting the spring/summer collection 2006 in the German Opera in Berlin, Germany. The website corresponds to this modern production. The bilingual website enables the user to directly experience the show. Navigation takes place via a rendered 3D copy of the original show stage. The focus: the video of the show, divided into acts just like an opera. Four camera angles allow the visitor to "direct" live. The uncut pictures put the user in the middle of the action – closer than he/she would ever be able to get in real life.
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