The posters are based on the idea that the common thread for all artists is the technique – small stitches telling grand narratives.

Not showing the final results, but the instruction, the design of the posters are kept to a minimal of expression to emphasise the theme: Modern and contemporary embroidery. We created a thread-like pattern to add a layer of detail in the "stitches".

The exhibition was a success and the posters have brought attention to both the exhibition and the museum.